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Projects

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Professional Experience

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Upland Altify - UX/UI Designer

Dublin - Sep 2022 - present

• Creating end-to-end experience of how our customers interact with the product.
• Contributing to the product design strategy all the way to the UI details.
• Understand problems and identify user needs and motivations.
• Using effective user science to uncover the best solutions to high potential user problems.
• Helping with the implementation of designs, ensuring design solutions are understood and executed correctly.
• Mentoring other designers on the team to grow within their roles.
• Defining and maintaining UX best practices, ensuring consistency and usability across products.
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AIB Bank - UI/UX Designer

Dublin - Aug 2021 - Sep 2022

• Understanding the problem given.
• Outlining key questions that need to be answered.
• Compiling competitor analysis.
• Leading customer interviews.
• Compiling and analyzing data and qualitative feedback to identify problem statement to inform design decisions.
• Determining information architecture through user flow diagrams and journey mapping.
• Creating wireframes to visualize solution for team discussion.
• Developing high fidelity designs and interactive prototypes.
• Conducting and moderating usability testing with existing AIB customers.
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Education

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Escola Panemericana de Arte e Design

Diploma in Graphic Design
São Paulo - Brazil
Feb 2010 - Dec 2012

• Learned all graphic design concepts, applications, Adobe suit, animation and Motion Graphics.
• Honorable Mention in the project 'Criatividade Panamericana'.
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Universidade Metodista de São Paulo

Bachelor Degree in Digital Media
São Bernardo do Campo - Brazil
Feb 2007 - Dec 2009

• Learned during the course: Art history, painting, drawing, visual concepts and softwares, sound mixer, animation, 3d, video production, HTML, PHP.
• I won the Destaque Award for the best project of the course 2009.
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About

I’m Rafael de Rezende Basso UX/UI Designer with dual citizenship (Brazilian and Italian), based in Dublin.

Polyglot professional (Portuguese, English and Spanish) , with 15 years experience, holding a Degree in Digital Media, a Diploma in Graphic Design, certificates in UX/UI Design and Front-End development (HTML, CSS, JavaScript).

Strong technical know-how in creating users centred solutions always matching user’s desires with business requirements, based on the data collected through researching people’s behaviour and market trends.

I’m a UX design mentor, and HTML/CSS instructor. I certificated 70 people spread in different countries (Brazil, Germany, Ireland, Philippines, Poland, Portugal and the United Kingdom).

In addition I’m conducting weekly portfolio reviews for free with Jr. UX Designers supporting them to finally get their dream job.

Design Relax is my blog where I’m writing about UX Design, Ui design, Graphic Design, Art and Web
Development, but also I have partners who are writing about Digital Marketing and other subjects related to the communication world.

I received one award (Premio Destaque 2010) for the best Digital Media course project in 2009, in addition a Honourable Mention for the project (Criatividade Panamericana) in 2012.

Photos

rafael-triprafael-gotrafael-weedingrafael-babyrafael-dublinrafael-castlerafael-venezarafael-rockshowrafael-morumbi

Entertainment

How we decide to have some fun and distress is also a very important information. In my case those bands and some TV shows were not only an entertainment, because of them I started to be interest on English language and to study it when I was a teenager. Although specially those bands helped to shape my personality.

ironmaidennightwishozzyfriendsgameofthroneschaveslinkinparktitascbjrcdzbigbangtheorytheboys
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Contact

If you want to contact me, please fell free to fill this form, send me an email on rafael.rbasso@gmail.com or connect to me on Linkedin.
I will respond you ASAP.
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