Rafael Basso

Graphic Design | Web Design | Digital Marketing

I'm an innovative, dynamic, team play and bilingual professional (Portuguese and English) holding a Degree in Digital Media, Diploma in Graphic design and overall 10 years of experience in graphic design, digital marketing and graphic web design.

Strong know-how and experience in creating successful digital Campaigns, print and web materials for BTC and BTB clients.

Double nationality Brazilian/Italian.

Football and rock 'n roll lover and I don't refuse an invitation for a beer or a barbecue.

My references are David Carson, Hans Rudolf Giger, Derek Riggs, Hans Donner, Masami Kuramada, Aloísio Magalhães, Alexandre Wollner, Laerte, Andrew Loomis, Stan Lee, Cao Hamburguer, Eduardo Kobra, Os Gemeos and Steve Jobs.

Portfolio

Experience

Content Reviewer/Graphic Web Designer

Accenture - Dublin - Ireland

I'm a content reviewer for the Portuguese and English markets, however, I'm one of the wellness team coordinators.

My principal tasks are:

Served as a Designer creating campaigns to engage more people to join the wellness activities.
Developing seasonal campaigns as the company requests.
Teaching HTML5/CSS3 for my colleagues as one of the wellness activities.
Teaching Portuguese as a substitute teacher.
Review content and apply the right action according to the client's policy.
Evaluating different pieces of content including photos, videos, profiles, and text-based material.
Achievements:
Score above average with a high performance of videos reviewed.
Several times globally the most productive team of the project.
In reason of my high productivity and quality I am trained and certified to work on another projects if the company ask for it.

August 2019 - actual job

Graphic Web Designer

SaúdeJá Suplementos Alimentares - Ribeirão PIres - Brazil
(Food Supplement online store)

I worked in this company for almost 6 successful years, and it was an amazing experience because my functions on the first day were completely different from the last one, this opportunity gives me the chance to develop myself as a professional giving more duties and paying me extra courses.

My principal tasks were:

Served as Designer on a wide range of projects. (The store has more than 5000 products).
Actively participated in internal kick-offs, brainstorming sessions and reviews.
Working in multiple projects while developing high-quality creative and achieving meeting deadlines.
Created successful designs for the web, social media, email, print and presentations.
Editing photography for proper use across all marketing channels.
Developed packaging for the company's own brand.
Introduced the use of responsive sites with SEO.
Successfully created email marketing Campaigns with an enormous increase in sales.
Changed the online store layout within Magento tools.

April 2013 - July 2018

Digital Marketing Consultant

Kartal Comumicação - Santo André - Brazil
(Advertisement Agency)

Opening a company was an extremely wonderful experience because I learned properly about administration and how to handle with people, clients and partners, although I acquire knowledge of how is the best way to promote me for mine public.

My principal tasks were:

Produce innovative brands for new entrepreneurs.
Made massive improvements to my client's websites, devised strategies to drive online traffic and tracking conversion rates using SEO and PPC planning.
Digital marketing managing online brand and product Campaigns, designing materials for all the social media and email advertisements daily Improved the usability, design, content and conversion of the company website.
Carefully planned and controlled budget across all digital marketing efforts.
Evaluated customer research, market conditions and competitor data.

August 2011 - April 2013

Graphic Designer

Idealfarma - São Paulo - Brazil
(Pharmaceutical Industry)

I was responsible for the marketing department, developing all the visual communication for the company's products, and I helped to organize some fairs.

My principal tasks were:

Use innovation to redefine a design brief within time and cost constraints.
Worked with an effective range of media, including computer-aided design (CAD), and has kept up to date with emerging technologies.
Redesign technical catalogues for pharmaceutical industries demonstrating my skills with clever sketches and on layouts ready for print.
Development of pharmaceutical fairs.

December 2010 - August 2011

Graphic Designer

C2 Comunicação - Santo André - Brazil
(Advertisement Agency)

My first job in the design field, I'm so glad to have worked there in reason of this company was for me a great school, they give me the job during my academic studies, so I could learn the theory and the practice at the same time.

My principal tasks were:

Developed visual communication for fairs such as Feira do Caminhoneiro, FENATRAN, CONFENAR, the Ford VIP`s room for the Formula Truck, the Ford EcoSport`s release event in 2010, and successful exhibitions for wholesalers and distributors from ABAD and ADERJ.
Provided graphic properly designing for several clients like Ford, Tenda Atacado, ABAD and ADERJ.
Created the Tenda Atacado's email marketing daily and all the visual communication for this client.

July 2008 - April 2010

Education

Graphic Design | Motion Graphics - Diploma

Panamerican School of Arts and Design - São Paulo - Brazil

During the first two years, we studied all the concepts of graphic design like drawing, painting, art's history, photography, advertisement in general and their applications in addition to Adobe's software.

In the third year, , we learned animation and Motion Graphics, using After Effects and Adobe Flash.

I won the Honourable Mention in the project Criatividade Panamericana.

February 2010 - December 2012

Digital Media - Bachelor Degree

Methodist University of São Paulo - São Bernardo do Campo - Brazil

During this course, we learn art's history, painting, drawing, adobe's software, sound mixer, animation, 3D, edit and produce video, photography, binary language, programming logical, CSS, HTML, PHP, ActionScript.

It was a very embracing kind of studies, and I choose the graphic and web design field.

I won the Academic Prize (Destaque Award) for the best last project (TCC) in 2009.

February 2007 - December 2009

Extra courses

Web Development

IBAT College Dublin - Dublin - Ireland

Web development course focused in JavaScript.

June 2019 - September 2019

Mobile Interface Design

Quaddro Treinamentos - São Paulo - Brazil

Design thinking concepts and I developed the prototype of an app using the software: Sketch, InVision and Marvel.

January 2018

Artistic Draw

Quanta Arts Academy - São Paulo - Brazil

Draw concepts: Human body, animals, perspective and colourize

July 2014 - July 2015

HTML 5 and CSS 3

Senac - Santo André - Brazil

HTML 5 and CSS 3 concepts

April 2014 - July 2014

Web Design

Impacta - São Paulo - Brazil

Programming logic, XHTML, CSS, ActionScript 3.0, Dreamweaver and Flash

June 2010 - November 2010

Languages

English

Arya School/Central School of English - Dublin - Ireland

English with Trinity College London's Certificaton

September 2018 - March 2019
January 2020 - studying now

English

Richard Rugh Fisk Foundation - Santo André - Brazil

English course Advanced level

February 2002 - December 2009

Spanish

Richard Rugh Fisk Foundation - Santo André - Brazil

Spanish course Basic level

February 2011 - June 2011

Skills

Print Design

Print Design

uxdesign

UX Design

Mobile Design

Ilustration

photoshop

Photoshop

illustrator

Illustrator

indesign

Indesign

after efects

After Effects

Sketch

Sketch

InVision

InVision

HTML5

CSS3

javascript

JavaScript

bootstrap

Bootstrap

Wordpress

magento

Magento

Email Marketing

SEO

SEO

Social Media

Social Media

Analytics

Analytics

Prizes

March 2010
Criatividade Panamericana

Honourable Mention in the project.

December 2009
Destaque Award

I won the prize "Destaque Award" for the best project of the Digital Media course.

February 2016
Por um futebol mais bonito

This successful project was posted on 2 design blogs Designers Brasileiros and Caffe Designer (Click in download in the edition number 10) and on a website that talks about "males subjects" Testosterona.
All the sites interviewed me (content in Portuguese).

CONTACT

Location

Dublin, Ireland

Phone

+353 83 069 6009